More expensive doesn’t always mean better or more effective, especially when it come to music. Sometimes knowing who your audience is and targeting them can be much more effective than an all-out broad-based promotional assault.
If your music is more niche than mainstream, there are several music-based social network sites that enable artists to target fans of a particular musical genre. So if you front a retro ska punk band, go to a site like last.fm or mymusicstream and upload videos or mp3s of your band. The purpose of these sites it to allow consumers to find new music and to enable performers to target the audience they are trying to reach.
Among the mainstream social networks, MySpace remains a valuable free online tool to promote your music and to connect with your fans. While music is what drives the band or performer, the personal connection to fans is just as important in creating long term loyalty. Regularly update your MySpace page so it becomes appointment browsing to see what’s new week to week. Use the site to let fans get to know you aside from the music.
Use Facebook to make the power of friends work for you. If all your friends, tell all their friends and so on about your upcoming gig or if they pass along an mp3 for others to hear, it doesn’t take very long for a viral online community of fans to grow. In addition to your personal FaceBook page, create a page specifically for your band or if you’re a solo performer, a professional page to complement your personal page.
Use Twitter to stay in touch with fans and to give daily updates on any upcoming gigs. You can also use Twitter as a creative way to share the life of an aspiring artist. Think of it as a daily diary entry or mini blog – in 140 characters or less. Make the entries fun, engaging and compelling so it becomes something people look forward to reading. Not only does it keep you connected to fans, it’s a way of promoting yourself and your music by making it the star of an ongoing story. Include links so your music and ask for feedback.
People respond to creativity and they like feeling they are part of a performer’s success. The more ways you find too include them, the stringer your brand will be.
Ty Cohen wants you to learn how to market your music successfully online without becoming a slave to the major record labels and others in the music industry. To get more free information on how to sell your music online like crazy visit http://www.SellMusicOnlineLikeCrazy.com and read his blog at http://www.musicbizcenter.com/blog | 
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