Whether you're a beginner or seasoned pro, getting your site to rank well can be a trying experience. No matter how great the challenges associated with ranking well in the search engines, it's something that every internet marketer must come to grips with.
Make no mistake, Page Rank (PR) is always significant. PR is Google's measure of authority and authority is something like the number of times other sites reference yours. Good PR pretty much ensures you good search engine positioning. I'm not saying that Page Rank is not good, I'm just saying that it should not be the only thing you focus on. Given that Page Rank is totally controlled by Google, internet marketers seem to be spending more and more time chasing Big G. It's not much different than a dog chasing it's own tail - the poor creature never seems to catch it and everyone watching knows it before the dog does. Page Rank is little more than Google's concept of how relative your site is: Not how much your site is worth.
Decent rankings rarely come from a half-hearted attempt at search engine optimization. The process typically can be a little hit and miss before you begin to see what works for your primary niche. Number one on your list of things to do is simple: Your site needs to turn traffic into action. Even if you spent a fortune on web development and design, that doesn't mean your site will convert your traffic. Here's where the rubber meets the road: Having a visitor who has found your site via search to take action is Search Engine Marketing. Here is precisely where the Clickbank Affiliate Loophole Bonus really excels. It is folly to focus on your site's rankings if you have no idea whether or not it can convert.
First and foremost, your site design, navigation and content strategy must be based on keywords and keyphrases. What Is More, your marketing methodology is going to revolve around these same keywords and phrases. How should we be spending our time marketing? Job one is building backlinks. And not just any backlinks, but backlinks with our ever-so-carefully researched keywords and keyphrases as anchor text. Of course a link back to your site on Digg's home page is going to be powerful, but that doesn't mean you should be neglecting those links that are far simpler to get even though they are far less powerful. If one is better than none, then just how many is best? The market you are in holds the key. The more competitive, the more links you'll need. The lower the competition, the fewer the links. If you've done your keyword research correctly, you can get great results despite not having any high Page Rank backlinks. It's all about the anchor text! Pairing your keywords as anchor text will pretty much ensure that you've got an efficient link building campaign off the ground. Keywords or phrases that don't speak to your market and you're dead. Ineffective anchor text and you may as well be dead!
Your link building efforts will result in traffic and traffic means we can start testing. And testing means we're right back where we started - with conversions! Any more about conversions is beyond the scope of this article. But stay-tuned, I'll be posting more about this in a few days. The most fun you can have online is converting your visitors so don't be afraid of digging in and getting your virtual hands dirty! | 
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