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Discover The Answers To The Top 10 SEO Questions
Discover The Answers To The Top 10 SEO Questions
Owning any type of online business will strongly benefit from a few SEO techniques.
However, everyone and their brother has advice on how to do it. All this "expert"
advice can make the simple task of optimizing your site incredibly confusing. Here are
some straightforward answers to the most common SEO questions.
1. What is SEO?
SEO stands for search engine optimization. A search engine is a tool many internet
users use to find sites that are relevant to their needs. The three biggies when it
comes to search engines are Google, Yahoo and MSN. There are however, hundreds of
search engines available to internet users. Search engines work by sending out spiders
to crawl through the World Wide Web and gather information. If you have the
information they're looking for, in the places they are looking, they'll find you and
place you in their results when a person is looking for your information.
The task of understanding what search engines are looking for and putting it in the
right places on your website and in your content, is the essence of search engine
optimization. So now you might be asking "what do search engines look for and where do
they look for it" The answer is keywords and links. Keywords in your html coding,
keywords on your webpage content, keywords in your content, and the number of incoming
links you have to your website.
2. How important is SEO?
Let's just put it this way. What's better a few visitors who stumble upon your website
or hundreds of visitors that go to your website with the direct intention of learning
more or making a purchase.
With more and more people searching and shopping online, getting on the first page or
two of the search engine results can mean the difference between keeping your day job
and becoming an internet millionaire.
3. What are text links?
Links are just one of the tools you can use to increase your search engine
optimization. The more quality links you have, the better your search engine ranking
will be. Text links are links that contain only text. Wikipedia is a great place to
examine internal text links. The links are contained within a sentence and when a
reader clicks on them they are taken to a different page on the same website. The kind
of text links you're looking for will be text links that will take readers from your
article, ebook, or web copy to your website.
An excellent tool to generate incoming links is to write copy for online audiences
like article directories, blogs, and ezines and insert text links in the copy.
Webmasters will link to the content and thus to your site. Additionally, when you
allow free reprints of your copy provided the links are maintained, you're encouraging
links to your website.
4. What are link farms and link exchanges?
Search engines don't accept just any old link. The link has to be from a relevant and
quality company. This means you don't want to participate in link farming. If a search
engine suspects your links to be lacking, they'll actually penalize you. Link farming
or link exchanging is essentially the process of exchanging reciprocal links with Web
sites in order to increase your search engine ranking. A link farm is a Web page that
is nothing more than a page of links to other sites. Stay away from link farms. When
you generate a link from another site, it had better be relevant and coming from a
real web site.
5. What is duplicate content?
The definition of duplicate content is web pages that contain substantially the same
content. Some search engines will penalize you for this. How do you avoid duplicate
content' Don't publish the same article in several locations. There are many tools
available online to help you re-write your content so that it is 30%, 40%, and even
50% different. However, the best way to avoid duplicate content is to simply write new
content.
6. How do I find the right keywords?
There are several steps to finding the most profitable keywords. The first step is to
generally do a bit of brainstorming and come up with a list of keywords you think
people will use to find your products. The next step is to research supply and demand
for those particular keywords. Supply means how many other websites are using those
same keywords and demand is how many people are looking for those particular keywords.
The key is to find keywords with high demand and relatively low supply. There are many
effective and useful keyword tools to help you find this information and to generate
keyword ideas. Once you decide on a few keywords, it may be useful to do a bit of
testing before you commit to them. Click Here to read our review on keyword tool
software.
7. How do I optimize my web pages?
Placing your keywords in the right location is a good start to optimizing your web
pages. Search engines look to the headings, subheadings, domain name, and title of
your website. They also look in the content on your page and primarily focus on the
first paragraph.
Try to get a domain name with your primary keyword included. When you include your
keyword in your URL it tells the search engine spiders immediately what your site is
about.
Title Tag. Your title tag is the line of text that appears on search engine results
pages that acts as a link to your site. This is a crucial element of your webpage as
it describes to your visitors what your page is about.
If you view your source code, your title tag will look something like this:
Search Engine Optimization Tips
Keep your title tags brief, descriptive, up to date, and keyword rich will help to
increase the relevance of your site in the eyes of the search engines, as well as
giving your potential visitors a good idea of what they can expect from your site.
Meta Tags have lost their importance to the search engines however it is still helpful
to place your keywords in your meta tags. In your source code they look something like
this:
8. Do I need to submit my site to the search engines?
The simple answer is - no. Search engine spiders are always out there doing their job
and collecting information. Every time you update your website, add content, or change
your keywords, the search engines capture the information and record it. However, if
you want to be listed on a directory, like the DMOZ Open directory project, then you
will need to submit to those.
9. What are spiders?
Search engine spiders are also called web crawlers or bot. They're basically automated
programs which scan websites to provide information to search engines often for the
purpose of indexing or ranking them.
10. How does content help my SEO?
Content is one of the best tools to improve your search engine ranking. It is a great
place to emphasize keywords, encourage linking to your site, and increase traffic. The
key to content is to make sure you're offering quality content and you're updating
your website and your content frequently. Content can be provided in many forms
including:
> Blogs
> Forums and chat rooms
> Articles
> Reviews
> Case studies
> Reports
> How to guides
> Tutorials
> e-books and much more.
To learn more about search engine optimization so you can get loads of Free traffic to
your websites, check out Insider SEO Revealed right here:
http://scrnch.me/yhufp
I thank you for taking the time to read this short report and I sincerely hope you take action
and make your life happier and wealthier for the better.
JanuszJanulis
В© 2003-2009 World Marketing Media, Inc.
http://scrnch.me/yhufp
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| Category: Articles | Added by: forex_s (2010-02-12)
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| Views: 229
| Rating: 0.0/0 |
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