It’s useless to have the best designed website which no one can find! Many web designers often ignore search engine optimization to improve their website’s search engine results page rankings. In this article, we’ve shared some quick and easy SEO tips all designers should be using in their layouts.
Tip 1: Employ SEO techniques right from the start of web design and development.
Tip 2: Designs must be given more importance, but it’s basically the back-end code that provides proper support. Therefore, try optimizing the code and checking for W3C compliance from the very beginning.
Tip 3: Don’t forget the basics including title tags, Meta tags, Meta descriptions, Header tags etc.
Tip 4: Don’t forget to optimize your website images using alt tags. Also make sure to optimize the image size and loading time to the minimum.
Tip 5: Search engines simply adore text and content, particularly the unique one. So make sure your pages have relevant content to boost your search rankings. Try not to overload your web design with so many graphic, but have appropriate text too.
Tip 6: Flash is cool and interactive feature to engage users, but it doesn’t work with flash. If you really want to put some flash on your website, use flash banners and slideshows, and keep alternative text versions for websites in full flash.
Tip 7: Competitive analysis is also crucial to know your competitor’s status. This way you can not only improve your own rankings, but also defeat them in areas where they are showing poor results.
Tip 8: Optimize your website URL’S with your relevant keywords. Assign a different title name to each page, and don’t repeat the same title throughout the entire site. Moreover, the page title must not exceed 65 characters.
Tip 9: Replace JavaScript sin navigation menu with CSS based navigation. Using JavaScript can make your menu less search engine friendly but you can use some of its features in a CSS menu and retain the fanciness of the navigational menu and over all website design.
Tip 10: Use a SEO friendly design that does not block or hamper the indexing of important areas on your site. Also, to ensure both search engine and user friendliness keep your keyword rich content above the fold.
These 10 tips will help you design a website that works equally well on search engines and give your design the exposure and traffic it needs to survive in the online marketplace.
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